NAMING, BRANDING & PACKAGING DESIGN
The FIVE P’s company is a newly formed startup that specialises in traditional arepas, tortillas and other traditional Venezuelan food. They needed a modern branding design and packaging that would be fun and yet premium. For their first product, Amaizin arepas, we created a friendly design based on hand drawn fonts and naive illustrations. The design was printed directly onto a kraft cardboard which helps to convey the naturalness of the product…
