BRANDING & PACKAGING DESIGN
La Picona is a collection of three “brava” sauces each with a different degree of intensity. The design was inspired by one of the most recognized icons of our visual culture: the Spanish playing cards. With a light-hearted and slightly irreverent iconography, the face of the card expresses the different degrees of intensity for each sauce.
This project was carried out in collaboration with Unión Salsera.
