Néboda is a young startup leading innovation in vertical farming. After years of research and development, they were ready to launch their first product: a range of vertically grown aromatic herbs, with basil as the starting point. Our studio partnered with them to develop their branding, creating a distinctive, eye-catching, and fun identity and packaging system.

The creative concept was built on two fundamental pillars: the human team driving the project and the core essence of vertical cultivation. The design is brought to life through a series of character illustrations interacting with the farm’s verticality: figures on stilts, characters with extremely long arms, and dynamic scenes that convey accessibility, creativity, and, above all, growth.

To enhance the brand’s personality and add dynamism to the range, we developed various cardboard sleeve designs. This system provides variety and visual consistency on the shelf, creating a more attractive and memorable shopping experience at the point of sale.