Montecaño is a limited-edition red wine created with the ambition of being a unique piece. Hailing from Rioja Alavesa, this project was conceived to project exclusivity and an undeniable artisanal character, highlighted by the hand-numbering of every single bottle.

The design concept pays tribute to the ageing process in wooden foudres, translating this nobility directly onto the packaging. To achieve this, we developed a label that combines genuine wood veneer with premium textured paper, creating a sophisticated contrast of materials. The project features highly complex graphic finishes: embossing, debossing,  varnish, and foil stamping. This layering of techniques generates a play of volumes and glints that is only fully revealed through touch and movement.

Crowning the label, a delicate illustration of the Sierra de Cantabria connects the design with the origin and natural surroundings of the winery. The result is packaging that fuses visual storytelling with material innovation, transforming each bottle of Montecaño into a collector’s item that celebrates winemaking tradition from a contemporary perspective.