Following the redesign of the core Leches Gaza range, we took on the challenge of creating their goat and sheep milk lines. The objective was to provide these products with a premium personality that honoured their origin and highlighted their added value on the shelf.

Our visual solution relies on custom illustrations that pay tribute to the farmers of Zamora and the richness of their traditions. Through contemporary linework and a meticulous composition, we have achieved a perfect balance between rural heritage and modern design. The new packaging projects an image of authenticity and superior quality, connecting emotionally with the consumer through the product’s honesty.

The result is a solid and contemporary product identity that, while staying true to its roots, positions Leches Gaza as a benchmark for excellence and design within the dairy sector.