Fidelco entrusted our studio with the comprehensive redesign of the branding and packaging for its range of olive oils. The brand required a distinct personality that could immediately project its superior quality, performing effectively in both the premium market and the FMCG sector.

We proposed a complete overhaul of the brand architecture and developed a minimalist branding approach that provides clarity and sophistication. To imbue the project with a unique visual narrative, we incorporated illustrations that coexist with a clean and balanced label composition.

The result is an elegant and contemporary packaging solution that ensures visual consistency across the different product families. This new identity not only provides Fidelco with its own recognisable brand voice but also enables it to stand out at the point of sale, connecting with consumers seeking excellence and design.