The concept for this wine came to us straight after the meeting with Vinos Sanz. Our client had tasked us with creating a design that was both modern yet traditional, radical yet conservative and it was to be a brand that was aimed at the new generation but it should also appeal the older more established wine drinker… it was a brief based on contradictions and opposites. This became our starting point for “El Loco” and quickly we created our Jekyll and Hyde” concept. We created a two part label, one side is traditional and the other is crazy and unexpected. A unique shape and print finishes all add to the unusual quality of this label.

El Loco was soon joined by the Chiflada. Embrace your unconventional side!!!!