Gen Z isn’t rejecting wine, they’re rejecting the traditional wine experience.

Hey Bro 0% reimagines wine branding for a new generation, challenging the conventions of a category often associated with heritage, sophistication, and prestige. Designed to bring a fresh, playful energy to the world of wine, the concept transforms the traditional wine experience into something more expressive, accessible, and socially relevant, with a bold visual identity built around:

• Loud typography that captures attention and speaks with confidence.
• Vibrant colors that bring freshness and personality to the category.
• Playful branding that prioritizes expression over traditional prestige.

Because wine today isn’t just about status or the occasion, it’s about the people you share it with, the moments you create, and the experiences worth capturing. Hey Bro 0% brings a new attitude to wine culture, making it feel less formal, more inclusive, and closer to the way a new generation socializes.

A fresh take on wine, made for the moments that matter — without the alcohol, without the rules, and with all the vibes.