For Brass / Primoprix empanadas, we developed a branding and packaging concept that combines the richness of traditional engraving-style illustration with a fresh, contemporary design approach. Inspired by the detail and character of classic engravings, the illustrations bring a sense of heritage and craftsmanship to the packaging, while bold art direction and a carefully considered visual identity give the project a modern edge.

Every detail was designed to work together, from the composition and illustration style to the final print finishes. The use of a beautiful gold ink adds depth and a touch of sophistication, elevating the packaging while reinforcing the contrast between traditional aesthetics and modern execution.

The result is a distinctive visual identity that celebrates tradition without feeling dated. A contemporary take on a familiar product, where detailed illustration, thoughtful design and considered production come together to create packaging with character, personality and standout shelf appeal.