This branding and packaging project was created to provide an identity for a range of health supplements based on green algae, a superfood renowned for its exceptional nutritional benefits. Under the strategic concept “What nourishes the oceans now nourishes your life”, we developed a visual proposal that balances science and nature.

The design is underpinned by a clean, minimalist aesthetic, utilising a colour palette inspired by the ocean depths and textures that evoke the purity of the ingredient. The typography—modern and legible—reinforces the product’s professional yet accessible character, while the use of sustainable materials underlines the brand’s commitment to preserving the ecosystem from which its raw materials are sourced.

The result is a powerful and distinct brand identity that positions the product within the premium supplement segment, clearly communicating its natural origin and its ability to enhance daily well-being.