Faced with the exponential growth of the plant-based sector, DACSA approached us with the strategic need to redesign its packaging to stand out in an increasingly competitive and saturated market. The objective was to create a powerful and flexible brand identity that responded to the evolving demands of vegan and vegetarian consumers.

Our graphic solution was based on the development of a bold and distinctive colour palette that breaks away from traditional category codes. We implemented a flexible packaging system designed to maximise visibility at the point of sale and ensure visual consistency across the entire product range.

The new design not only strengthens brand recognition for Hi Vegs! but also significantly increases its appeal to the end consumer. The result is packaging with greater visual impact across multiple formats, guaranteeing the brand’s competitiveness and relevance in today’s market.