Narrow’s Nativity– 1st Edition (The Original)
In 2018, we launched a personal project that would redefine our understanding of corporate gifting. Weary of how the contents of traditional gifts often eclipsed the value of the design, we decided to invert the narrative: the packaging itself would become the gift. Under this premise, our “empty boxes” were born—an exercise in pure creativity where the container takes centre stage.
This first Nativity represented a return to the essence of the craft. It allowed us to dust off our pencils, switch off the computers, and reconnect with traditional illustration and design methods. The concept was based on a reinterpretation of Christmas characters through an analogue style, providing each piece with a unique, handcrafted identity.
What began as an experimental exploration has become our studio’s hallmark every Christmas. A piece that not only celebrates the festive season but also champions design as a tangible value that endures long after its contents are gone.
