Every year, our studio approaches the challenge of the Christmas greeting with a clear premise: design must take centre stage. Weary of traditional gifts that eclipsed creative value, we conceptualised a piece where the packaging itself is both the experience and the gift.

Our solution manifested in an annual reinterpretation of the Nativity scene through a fresh graphic concept. For the 2025 edition, inspiration was drawn from Pop Art and American advertising, resulting in a bold chromatic and visual proposal. Four nested boxes, in the style of Russian dolls, transform the act of unboxing into a ritual of discovery and surprise.

Beyond aesthetics, the project is an exercise in eco-responsibility. We demonstrate how a simple cardboard box can be transformed into a collectible object that evokes emotion, stands the test of time, and reduces unnecessary waste.