Salneval was created with the purpose of democratising high-end wine quality, bringing the exclusivity of renowned wineries to the accessibility of the supermarket. The challenge lay in creating an identity that projected a premium positioning, capable of standing out and elevating its category within a mass consumption environment.

The design centres on the figure of an octopus as the visual protagonist—a direct reference to the varietal’s marine origins. To provide the label with a sensory dimension, we implemented state-of-the-art printing finishes and spot tactile varnishes. These technical details create an immersive experience that invites the consumer to discover the brand through touch, conveying a solid and sophisticated brand identity.

The result is packaging that communicates excellence at first sight, demonstrating that high-quality design is the key tool for differentiating a premium product on competitive FMCG shelves.