We developed four wines specifically designed for the export market, with the aim of projecting the diversity and richness of Spanish viticulture under a single quality umbrella brand. The strategic challenge was to create the Spanish Collection: a range where each label caters to a different consumer profile, yet all share a seal of excellence and brand consistency. The project is divided into four strategic visual concepts:

• Finca Hispánica: A design that pays tribute to the classic elegance of La Rioja, using understated labelling reinforced with premium finishes that appeal to the prestige wine consumer.
• Bodega La Luna: A proposal that exudes tradition, inspired by the robustness and historical visual codes of Ribera del Duero and La Rioja.
• Villa Linderos: A modern and vibrant approach designed to give visibility to emerging regions, capturing the attention of a younger audience seeking freshness and new experiences.
• Monteñe: A contemporary label that utilises the “Ñ” symbol as the design’s central axis, reaffirming its Spanish origin in a creative, iconic, and memorable way.

The result is versatile, high-impact packaging that unifies the collection, allowing the brand to compete strongly in international markets and connect with diverse market niches through design.