In collaboration with Heineken Saint Lucia, we developed the identity and packaging for their new line of rum-infused RTD (Ready-to-Drink) beers: Vibe. The objective was to capture the vibrant energy of the Caribbean and translate it into packaging that would stand out in the competitive global spirits market.

The design concept is built around a bold and festive aesthetic. Modern typography and striking colours are combined with bespoke illustrations that evoke the island spirit. The strategic use of gold foil stamping adds a premium touch, creating visually impactful packaging that conveys fun, quality, and an unmistakable character.

Initially launched with two flavours and currently undertaking an expansion, this project demonstrates our ability to work with major international brands, providing design solutions that connect emotionally with the consumer and guarantee success in competitive markets.